Hi, I am George Mathew,
I am from Kottayam, Kerala. I have been working at Logezy Infotech Pvt. Ltd as a Frontend Engineer for the last two years. Basically, I am a designer for both Graphics and Web and also a Frontend Developer with more than nine years of proven experience.
For the last nine years, I was very fortunate to have worked with very highly talented personalities in highly reputed firms and organizations over south Kerala especially in Techno Park, Trivandrum. During that period I worked for both Print media and Digital media. I started my career as a Graphic Designer. As an associate designer of “Manoranji”- A regional newspaper published from Kottayam, which is where I learned a great deal about print media and also about colors and color psychology. At the same time, I did several brochures, magazines, flyers, web layout, and logos, etc for different organizations.
Later I got an opportunity to work as an associate photographer and design lead of Praveen G Nair (STSL Founder and Featured photographer of National Geography). This became a breakthrough in my design career. This is where I learned a lot and developed my skills. In 2011 I started my career as a web developer with basic HTML & CSS and by the grace of Almighty, I was able to become a Front end Engineer.
At Logezy, we started with our knowledge sharing sessions in October and within a few weeks, I got a golden opportunity at my beloved firm Logezy, to Present about Basic Design Concept and Color Theory.
From my limited knowledge, I am listing down a few points regarding the Basic Design Concept and Color Theory which I presented on that day.
A little about basic Design concept
A design concept is the idea behind a design. There is no definite way to start or think of a design concept. But you can develop a questionnaire for yourself to get the direction to proceed.
Two interesting terminologies– Moodboard & Magic Box
It is a collection of thoughts, coming from the questionnaire, that point to the designs which are liked either by users, client or industry. It allows you to rule out the possibilities of coming up with designs that are not consistent with what is expected.
It is when you pick up keywords or key visuals from the moodboard and start doodling on it. It can be the tagline of company, process, USP or function to start with. As a result, you can have several options to choose from.
Color theory is sometimes referred to as the art and science of color and encompasses many different aspects of how we interact with color. It explains how humans perceive color, how we can mix, match or clash colors for the color of the subliminal message and the methods used to replicate color.
Color theory informs the design of color schemes, aiming at aesthetic appeal and the effective communication of a design message on both the visual level and the psychological level.
People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.
The Categories of Color Theory you should know
The beginning of understanding color theory comes from understanding how colors relate to each other. Once you know how they interact, it’s easier to see which ones play well together and which ones wouldn’t make sense to match up. To start understanding this, you’ll need to know a little bit about the color wheel and color harmony.
The Color Wheel
Basically, the color wheel is an illustration of the logically arranged color hues around a circle and shows the relationships between primary colors (red, yellow, blue), secondary colors (green, orange, purple), and tertiary colors (colors formed by mixing primary and secondary). While there are many different variations of the color wheel, the standard idea of the wheel is the basis for color theory.
Color Scheme Or Color Harmony
Color harmony is all about how to combine colors to create something that is pleasing to the eye. Here are the five schemes that makeup color harmony:
Complementary colors are ones that are opposite to each other on the wheel. The high contrast between complementary colors is what makes them look so vibrant when paired together.
Analogous colors are the ones next to each other on the wheel. The type of color scheme is used to create peaceful feeling designs like ones found in nature. When you use analogous colors, choose one to dominate, a second to support, and third for accent.
Triadic colors are three colors evenly spaced around the wheel like an equilateral triangle. This scheme is used to create a feeling of vibrancy. If you use this scheme, make sure you’ve balanced them correctly on the color wheel and have one color dominate while the other two are used as accents.
A split-complementary scheme is a variation of the complementary scheme, but instead of using only one color as a compliment, you use two colors next to each other on the wheel to compliment your main color. By using this scheme, you create a little less tension than the complementary scheme. Because of this, it’s a good choice to start with.
I would like to thank Logezy for giving me this opportunity to speak about my passionate topic.